Each time Gary Laderman teaches his undergraduate
course, “On Death and Dying,” he informs his students
there will be a “music day” late in the semester on
which they are asked to bring in songs about death. And each time
their reaction is the same.
“They think I’m crazy,” said Laderman, associate
professor of American religious history and culture. “They’re
like, ‘This guy is some morbid freak who’s obsessed
with death.’”
But, by the time music day rolls around, the students always get
the point: Death, probably the most unpleasant topic imaginable,
is nonetheless ubiquitous in American culture. It is also a subject
that has occupied Laderman’s professional attention since
he was a graduate student at the University of California-Santa
Barbara.
Laderman’s new book, Rest in Peace: A Cultural History
of Death and the Funeral Home in 20th Century America, tackles
the end of life from the uniquely American perspective of the undertaker
and the funeral home. Billed by many reviewers as a response to
Jessica Mitford’s classic 1963 exposé, The American
Way of Death, Laderman’s book was not intended to take
up the morticians’ flag, but its author admitted it treats
the “death industry” more favorably than did Mitford.
“I do think the funeral industry gets a bad rap, but I came
to realize that so much of the public discourse on this subject
was based on that one book,” said Laderman of The American
Way of Death, which blasted the funeral industry for allegedly exploiting
its customers’ grief for profit in all manner of ways. “How
could the funeral industry have been so successful over the course
of the 20th century if [Witford] was right?”
Laderman said he “loves” Mitford’s book but also
feels it is incomplete. In Rest in Peace, he traces the
emergence of the undertaker and the funeral home from their cultural
beginnings in the period roughly following the Civil War right up
to contemporary society.
Over many decades, the book describes, the industry first helped
develop and then fiercely defended the “traditional American
funeral,” which consisted of viewing the embalmed corpse,
holding a memorial service (usually in the funeral home) and then
ceremonious disposition of the body in a cemetery. But after the
publication of Mitford’s book in 1963 and in recognition of
a rapidly changing and diversifying culture, American morticians
realized they needed to adapt to the times and offer consumers the
choices they wanted, such as cremation and nontraditional services.
Laderman details not only the cultural evolution of the American
funeral, but also the professional evolution of the institution’s
specialists, from the beginnings of the first undertakers’
associations in the late 19th century to the rise of a corporate
death industry a hundred years later. Along the way, he provides
examples throughout the generations of America’s continuing
fascination with death, from the 1926 public display of film star
Rudolph Valentino’s body (which sparked a near riot in New
York) to the incorporation of death as a theme in Walt Disney’s
early animated features, to the recent popularity of HBO’s
“Six Feet Under” series.
In reading Rest In Peace, it’s hard to gauge Laderman’s
own views on the death industry—which historically has been
prone to think and write about its work in almost mythical fashion,
with undertakers often viewing themselves as quasi-religious figures
charged with a solemn, even holy, duty—and the author said
he prefers it that way.
“I’m just a historian, and I simply want to describe
the past,” Laderman said. “[In relaying the undertakers’
mythology] I’m describing it as a way to get inside the heads
of funeral directors and see how they view the world.”
They are, Laderman admitted, likely to love Rest in Peace,
which portrays “the dismal trade” in a usually favorable
light. As for the author, after two books on the subject (Laderman’s
first book was 1998’s The Sacred Remains: American Attitudes
Toward Death, 1799–1883), he is ready to take his leave
of the Grim Reaper for a while. Asked whether researching death
was more psychologically taxing than other subjects, Laderman replied,
“After 10 years, it sure is.”
“But,” he added, “it’s a fascinating topic.”
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